Welcome to our new website!
We are so excited to be opening be so baby at last.
I am Beth, the favourite auntie and godmother to several babies and toddlers. Since becoming an auntie a few years ago, I pride myself on maintaining my position as favourite auntie at all times.
Seeking out gifts that I know will be loved by children and parents alike is one of the keys to my success as an auntie, I think (along with acting the fool and agreeing to pick up and tip my nieces and nephews upside down as often as possible).
The ideal toddler gift doesn't cost the earth, but must be useful, distinctive and timeless. These gifts stand the test of time (and toddler). But it can be really hard to find these presents amongst all the overwhelming choice available online and in shops these days.
Sorcha and I strive to find the best gifts for be so baby, and we are constantly looking for new products to add to our range from both the UK and abroad. Our friends live all over the world, and we always make sure they are on the lookout for great gifts for us too.
Whenever we find a product that we like the look of, we test it on as many parents, babies and toddlers as we can find to make sure it is worthy of a place in our store.
Our products all have three things in common. They must:
We want to make gifting easy and remove the barriers for successful gift giving. Have you ever given a gift to a toddler and then realised you don't have the batteries needed to use it straight away? Or discovered that it will take right up to bedtime to actually put together a toy before you can use it? These are the kind of things that annoy us about buying gifts online, so we want to ensure that this doesn't happen to you!
We are constantly adding to and updating our boxes, so please sign up to our newsletter so we can let you know when we have any updates - we promise never to spam you or sell your email address on
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If you're lucky, when you were a child you lived near to a large close-knit group of family. Not everyone has this sort of idyllic childhood, though, so here are five key reasons that I think the best aunties aren't always real aunties at all.